Julie’s Raya A.l.dilfitri Ad 2024
Client | Julie’s Biscuits
Julie’s Raya A.l.dilfitri Ad 2024
Julie’s Biscuits, a renowned brand founded in 1984 in Malacca, Malaysia, is celebrated for its innovative marketing campaigns. With a presence in 80 countries across Asia, Australia, and New Zealand, Julie’s is known for its bold approach to address social issues in their ads.
Julie’s Biscuits reached out to KCS to work on their latest 7-minute ad, which aimed to raise awareness of prominent social issues in Malaysia during the Raya season. The goal was to amplify the campaign and drive significant engagement.
Media BuyProduction
Challenges
Julie’s Biscuits needed to overcome the challenge of promoting a lengthy 7-minute Raya ad to maximize its reach and impact. The primary difficulties included generating widespread awareness and sparking conversation around the ad, as lengthy videos often struggle to capture attention and engage viewers effectively.
Ideas
To address these challenges, the strategy involved a multi-channel media approach. Recognizing that users engage across various platforms, the campaign utilized Facebook, Instagram, and TikTok to distribute shorter, attention-grabbing snippets of the main video. These snippets were designed to drive traffic to the full 7-minute ad on YouTube. Focusing on social media allowed for targeted engagement and conversation.
Solutions
The campaign executed a multi-channel strategy by deploying engaging snippets on Facebook, Instagram, and TikTok, which successfully directed viewers to the full ad on YouTube. By concentrating on social channels, the campaign effectively generated conversations and awareness around Julie’s Biscuits’ Raya ad by leveraging the platforms where discussions are most active.
47 Mil
Impressions
10,186,341
Video Views
162
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