Anshin Fuzzy Logic Rice Cooker
Client | KHIND
Anshin Fuzzy Logic Rice Cooker
KHIND is a leading global player in the home consumer electrical appliances and industrial electrical sectors, with operations spanning the ASEAN region, the Middle East, North Africa, and Europe. Despite their strong market presence, KHIND struggled to develop an effective marketing strategy for their new product.
They engaged KCS to help create a compelling campaign that would highlight the unique benefits of the product and drive awareness.
Creative DevelopmentMedia BuyProduction
Challenges
The existing UBCT brand was perceived as outdated, having been established many years ago. There was a need to infuse the brand with a fresh, high-tech appeal to match its cutting-edge solutions. Additionally, the company struggled with low brand awareness and visibility in the social media landscape, impacting its ability to connect with the target audience in the semiconductor industry.
Ideas
To address these challenges, we proposed a comprehensive rebrand to enhance UBCT’s market presence. Our strategy included overhauling the company’s visual identity to reflect its modern technological edge, thereby strengthening its brand positioning. We also planned to boost brand visibility through strategic social media content and video assets.
Solutions
We developed a product video that emphasized the time-saving benefits of the smart rice cooker, illustrating how it allows users to spend more time on fulfilling activities and with loved ones. The campaign was launched using a multi-channel media strategy to maximize reach and engagement, driving traffic to KHIND’s website and increasing awareness among the target audience.
4,025,868
Impressions
1.31%
CTR
52,779
Clicks
Creative Deliverables
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