OatLife PR Tasting Activation
Client | United BC Team Sdn. Bhd
OatLife PR Tasting Activation
OatLife offers oat milk specially developed to cater to the Asian palate, aiming to stand out in a crowded market of health-focused products. As part of a broader activation series, OatLife sought to kick off their PR campaign with an event designed to generate buzz among media and influencers about their upcoming activities.
They partnered up with KCS to help craft and execute a strategy that would highlight the unique attributes of OatLife’s products and distinguish them in a competitive market.
Social Media ManagementCreative DevelopmentMedia BuyMarketing Activation Buy
Challenges
The existing UBCT brand was perceived as outdated, having been established many years ago. There was a need to infuse the brand with a fresh, high-tech appeal to match its cutting-edge solutions. Additionally, the company struggled with low brand awareness and visibility in the social media landscape, impacting its ability to connect with the target audience in the semiconductor industry.
Ideas
To address these challenges, we proposed a comprehensive rebrand to enhance UBCT’s market presence. Our strategy included overhauling the company’s visual identity to reflect its modern technological edge, thereby strengthening its brand positioning. We also planned to boost brand visibility through strategic social media content and video assets.
Solutions
The core idea was to create an event that would let attendees experience the taste and versatility of OatLife’s products firsthand. We organized a fine-dining PR event where OatLife’s range was featured, allowing guests to test and enjoy the products in a sophisticated setting. This experience aimed to reinforce OatLife’s image as a healthy yet enjoyable option and differentiate it from existing household brands.
Creative Deliverables
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